
In 1996, psychologist Roy Bauermeister conducted a fascinating experiment on will power. He invited a large group of people into a room filled with the smell of fresh-baked chocolate chip cookies. He sat them at tables and then brought to each table two bowls. One bowl contained radishes and the other chocolate chip cookies. Half of the people were told they could eat only the radishes and to use their will power to avoid eating any of the cookies. The other half of the group were told they could skip the radishes and eat as many cookies as they wished. Ten minutes later, everyone was led to another room where they were given (unknown to them at the time) an unsolvable geometry problem. The group of people who had just eaten the cookies worked an average of nineteen minutes trying to solve the problem before giving up. The group of…